Here’s the not-for-profit sector’s dirty secret:

Executives are running around saying they need to do more “fundraising.”

But when you press them to ask what they need the money for, they struggle to answer.

Fundraising for fundraising’s sake never works.


Because fundraising must meet a need in the community.

It is not enough to meet your organization’s needs.

You cannot raise money for an excel spreadsheet!!

“It takes as much energy to wish as it does to plan.”

― Eleanor Roosevelt, former first lady of the United States

Dates and Times for Sessions

Join me for two one hour masterclasses.

May 27 from 12 – 1 pm EST
June 3 from 12 – 1 pm EST

This masterclass will help you:

  • Understand why a defined case for support is so important to your success

  • Lead the process of building the case document internally

  • Work strategically with the “other side” of the organization

  • Step forward confidently when Case for Support details are constantly changing

  • Strengthen your leadership muscle to own your seat at the planning table

Who should register?

  • Executives in the Not-For-Profit and For-Profit Sectors

  • Professional Fundraisers

Course curriculum

  1. 1
    • Introductions and Reminder

    • Making the Case for a Case

    • Internal Fundraising Education and “Wish Lists”

    • The Rubik's Cube Analogy

    • Live Call #1 May 27

    • Live Call (extra) June 2 Pop Up Q and A

  2. 2
    • Find Your Allies

    • The Role of Documents

    • Celebrating Successes

    • Live Call June 3 (final session)

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

- Abraham Lincoln, former U.S. President

Your investment is only $299 CAD

Special offer for AFP members. Email [email protected] to grab the discount code to confirm your spot at $199

The Chavender Advantage

Built for visionaries, dreamers, changemakers and rebels, while rooted in common sense and best practices.

Chavender Programs pick up where the CFRE textbooks leave off. They help ambitious leaders step into their personal power so they can raise more money and be happier doing it.

Meet Your Coach

I have coached hundreds of professionals and executives over the years to help them reclaim their lives, live with intention, and conquer their limiting stories about themselves, and about their organizations.

Jenny Mitchell

Jenny Mitchell, CFRE, empowers and educates fundraisers to raise more money for their organizations. Trained as a classical musician, Jenny Mitchell brings her creative approach and professional drive to the world of not-for-profits. In her role as a Fundraising consultant, Jenny has raised hundreds of thousands of dollars for many different sectors including the Arts, Sport and Recreation, Science, Youth and Social Services. Jenny is passionate about bringing her knowledge of “Fundraising Fundamentals” to organizations all across North America through online fundraising training sessions. She lives in Ottawa, Ontario with her two ringette-playing daughters, and her hockey-loving husband.

Two Fridays. Two days to grow your skills.

Learn the skills that will result in more joy, more compassion, and more financial success for your organizations.

Ask for Anything Part 1 launched on March 25, 2022.

Part 1 focused on the mindset, the materials, and the soft skills behind the act of asking (or inviting) investment. This program is available for purchase as a standalone course. Please reach out to [email protected] to find out more.